Country Spotlight: Japan

Japan, an island country in East Asia, is the 10th largest in the world, with a population of about 128 million. A major economic power, Japan has the world’s second largest economy, after the U.S. It is a member of the United Nations, G8, G4 and APEC, is a major exporter and importer, and a world leader in technology and machinery.

Japan can be defined as a high-context culture, where social behavior is still quite formal. Generally speaking, Japanese people tend to be shy, and it is customary to be respectful to elders. Drinking and smoking is acceptable, and they enjoy dining in large parties or groups. Also, because they value relationships, they tend to ask personal questions – about family, education, social life, etc. – as a way of getting to know you better.

Business Etiquette: Do and Don’ts

DO:

• Be punctual; lateness is a sign of disrespect. Arrive five minutes prior to the appointment.
• Exchange business cards by presenting them with both hands (cards should have both English and Japanese on them).
• Engage in small talk before negotiations. Because this is a high-context culture, relationships are highly valued.
• Give gifts to your hosts (remember to present the gifts with both hands). A small souvenir that represents your hometown is appropriate.
• Take notes during meetings. It shows you’re interested in, and paying attention to, the discussion.
• Make decisions quickly and efficiently. The old concept of the "unhurried" Japanese negotiation process no longer applies.

DON’T:

• Sit just anywhere. As the guest, you will be directed to the appropriate seat.
• Sit until the meeting head tells you to be seated, and don’t stand up before he does.
• Address your Japanese counterparts by their first name, unless you are invited to do so.
• Show negative emotions during business negations. Express opinions openly, but avoid direct or aggressive refusals.
• Engage in physical contact. Personal space is highly valued in Japan. Physical contact, other than a handshake, is never displayed in public.
• Use large hand gestures, unusual facial expressions or dramatic movements.
• Be discouraged by silence; it is often used as a strategy.

In terms of appearance, casual American style is still uncommon in Japan. Men should wear dark business suits, and beards and shaved heads are discouraged. Women should wear minimal accessories, and should be mindful of the height of the heels on their shoes.

Sources:
Communicaid
Japan-Guide.com
Wikipedia